CASE STUDIES - MAXPOINT DELIVERS FOR THE U.S. NAVY

BOCA RATON, Fla. - To overcome the logistical difficulties of managing hundreds of moving stores on more that 200 ships, the U.S. Navy purchased the retail management program MaxPoint by DataMax System Solutions.

The U.S. Navy needed technology to streamline operations, maintain strict controls and consistency, and the ability to evolve as requirements change. DataMax's point-of-sale (POS) software, MaxPoint, was able to deliver all requirements.

DataMax installed MaxPoint as a POS and back office management tool, as well as Symbol scanners, printers, and customer displays in stores located on all Navy ships.

"There are many difficulties associated with operating a store that is constantly moving from one location to another, so we customized MaxPoint to handle all of these concerns," said Elliott Wallace, president and CEO of DataMax System Solutions. "Because MaxPoint was developed using the latest technology, it is no problem for us to adapt it to most any requirement a retailer, even a Navy retailer, could have."

With a store that could be in San Diego one week and Hong Kong the next, keeping track of orders received, both partial and complete, and of vendors all over the world is a real problem.

"Because the Navy was operating on a system developed seven or eight years ago, they were having problems making it adhere to new processes required by the U.S. government," said Bill Kesl, vice president at DataMax System Solutions. "They needed a new generation of software that was flexible enough to customize and evolve as their business evolves; that is why MaxPoint was the perfect choice for them."

The Navy also has unique purchasing, accounting, and reporting procedures that had to be incorporated into the program. The Navy needs a system they can rely on and that conforms to their requirements for unyielding accountability of sales and inventory.

"We customized MaxPoint to emulate the government's stringent accounting, inventory and cash requirements from their existing POS program. We also integrated specific forms and documents into MaxPoint to make reporting easier for the Navy," said Kesl.

Some of the other features of the Navy's new MaxPoint program include the ability to automatically create a purchase order, receive merchandise off a P.O. or requisition, keep track of partial shipments, generate customized reports, and to track shipments received at locations worldwide.

MaxPoint is a powerful point-of-sale tool, developed using the newest 32-bit code technology, which is ODPC compliant. The program can run on any PC-based terminal and server platform including Microsoft operating systems like Windows NT, Windows 95 and larger SQL databases. A result of four years of development, MaxPoint's migration path is open, making it easy to use on any system.

Founded in 1988, DataMax System Solutions is a recognized leader in the retail technology industry, offering innovative hardware and software solutions to large retail chains. With a focus on in-store solutions, DataMax brings current technology to the store to increase revenue, reduce expenses, and give the retailer a competitive advantage.

With solutions installed in over twenty-five thousand POS stores, DataMax maintains one of the largest installed bases in the country. Solutions include: new and refurbished POS hardware, POS software, customer loyalty and stored value card applications, payment processing and data delivery software, network management, and store communications. Services include systems integration, systems installation, maintenance, and consolidation and storage of de-installed hardware.

DataMax maintains an extensive knowledge of retail technology, communications, and networking. This allows DataMax to use a consultative approach when advising their clients where knowledge, experience, and know-how lead the way. As a result, we have built a loyal following among medium to large-sized clients in the highly demanding retail industry, where a majority of our customers are retailers with 100 or more locations.